Short-Form Video Production
Why Your Business Should Invest in Short Form Video
1. Increased Engagement and Reach
Short-form videos are incredibly effective at capturing audience attention, with 73% of consumers preferring them to learn about products or services. This increased engagement can lead to higher conversion rates and more sales. For example, a business could create a series of engaging short-form videos showcasing their products in action, leading to increased interest and potential sales.
2. Improved Brand Awareness and Visibility
Short-form videos are highly shareable, which can significantly increase a brand’s reach and visibility. For instance, a business could create a funny or informative short-form video that goes viral, leading to a massive increase in brand awareness and potential customers.
3. Cost-Effective Advertising
Short-form videos are often less expensive to produce than longer content, making them a cost-effective way to advertise. For example, a business could create a series of short, engaging videos to promote a new product launch, reaching a large audience without breaking the bank.
Corporate Videos
No matter the type or size of business you run, there’s no better way to garner a sense of pride from your team (and loyalty from your customers) as well as let the world know about your business, products and services, your people, values, and your company’s USP than with a high-quality corporate video. A corporate video is versatile and can be used on your website, social media, email marketing, in presentations, employee onboarding, trade shows, etc. 91% of users want to see more video marketing content from businesses.
- 72% of consumers say they would prefer to learn about products and services in a video format.
- Of the businesses that don’t use video marketing, 15% avoid it because they don’t know where to start.
44i has the necessary experience in creating corporate videos to make the process easy for you. Start by contacting 44i.
Recruitment Videos
You need to hire, and, like everywhere, it’s a super competitive market. All of the social posts and job boards and career fairs simply don’t get the results you need. It’s time to create a recruiting video. Put yourself in the shoes of a prospective employee… if they’re able to “see inside your company”, to see the culture and the actual work being done, and if they hear why they should work at your company directly from your employees, well, you’re going to fill your open positions with qualified candidates. 44i has created many employee recruiting videos, as well as higher education student recruiting videos, and the results speak for themselves.
Job postings with videos are viewed 12% more than postings without video and have a 34% greater application rate, according to research conducted by Career Builder.
Promotional Videos
Using video to sell a company’s products and services has been used since the first TV commercial aired in 1941. Over time, marketers began to realize that using longer videos to promote their business, products, and services resulted in gaining higher numbers of new customers. Fast forward to today, we know that 72% of consumers prefer to discover and learn about products through video, 75% of people watch short form video content on their mobile devices, and best of all, 95% retain a message conveyed through video. (Vidico) Drive more traffic, sales, and revenue with promotional videos from 44i!
:30 & :60 Commercials
A video advertisement, like those you see on TV or online, is a :15, :30, or :60-second branded video that promotes your company, product or service. A commercial video doesn’t typically dive into the details of what your company does and how you do it, like a short form, long form, or explainer video would. An advertisement is meant to grab attention, garner interest, promote an offer or sale, and get people excited about what you do. Depending on your target audience, the video’s purpose, and your budget, a traditional and/or digital ad campaign is one of the best ways to spread your message and make the most of your commercial video production efforts. Trust 44i’s 60-plus years of combined commercial video experience to create the right video product and campaign to set your business apart.
Casino Commercials
High-quality video is one of the most effective and flexible methods of promoting your casino property, bringing in new players, driving coin-in, traffic, additional visits, awareness, and overall revenue to your casino. Using video to promote your casino property can create an engaging and immersive experience that captivates potential customers. Videos can showcase the vibrant atmosphere, luxurious amenities, and exciting gaming options, helping to attract visitors and boost your brand’s visibility online.
From :30 second commercials to social media videos, and from council/tribe presentations to recruiting videos, it’s time to contact 44i.
Drone Video Production
Aerial drone video content provides a unique and captivating perspective that traditional ground-based footage cannot achieve. Aerial views can showcase large properties, events, and landscapes in their entirety, offering viewers a comprehensive and visually stunning overview. This type of content is particularly valuable for real estate, tourism, event planning, and construction industries, where the scale and layout of spaces are crucial. By leveraging aerial footage, businesses can differentiate themselves from competitors, elevate their brand, and capture the attention of their audience in a visually saturated market. When planning your next video marketing campaign, contact 44i to discuss the benefits drone videography can provide.
Social Media Videos
Using video content in your social media campaigns significantly boosts engagement, visibility, and conversion rates. Video content is inherently more engaging than static images or text, capturing viewers’ attention quickly and keeping them interested. On platforms like Facebook, Instagram, and TikTok, videos are often prioritized in algorithms, leading to higher reach and visibility. This makes video a powerful tool for storytelling, product demonstrations, and showcasing customer testimonials, which can build trust and authenticity. Video content is also highly shareable, increasing the likelihood of going viral and expanding a brand’s reach beyond its existing audience. In a fast-paced digital world, video content is a key element in capturing and maintaining consumer interest and driving results for social media marketing efforts.
- Short-form video content on social media channels delivers the highest ROI compared to other marketing tactics
- Facebook users spend 50% of their time on the app watching videos.
- Instagram Reels generate twice as much reach on Instagram compared to other post types.
- On Twitter (X), posts with a video get 10x more engagement than those without video.
Long-Form Video Production
Why Your Business Should Invest in Long Form Video
1. Engagement and Retention
Long-form videos have the potential to keep viewers engaged for longer periods of time, increasing the likelihood that they will remember your brand and the message you’re trying to convey. This can lead to higher conversion rates and more sales. For example, a business could create an engaging, hour-long documentary about their company’s history and values, which would be more likely to stick in viewers’ minds than a short advertisement.
2. Educational Value
Long-form videos provide more space for in-depth explanations and demonstrations, making them ideal for educational content. This can help establish your business as an authority in your field and build trust with your audience. For instance, a tech company could create a series of long-form tutorials explaining how to use their products, which would be more effective at educating customers than shorter videos.
3. Search Engine Optimization
(SEO)Longer videos can also help improve your website’s SEO. Search engines tend to favor longer content, so a long-form video can help boost your website’s ranking in search results. This can lead to more visibility and potentially more traffic to your website. For example, a business could create a 30-minute video discussing a trending topic in their industry, which would be more likely to rank well in search results than a shorter video.
Half Hour Infomercials & TV Programs
44i creates, produces and places half-hour infomercials throughout the United States. The experience to script, produce and create these types of videos is a skill that has been honed for several years. After the videos are complete 44i will also assist with clearing time periods for your content in any market. Half-hour infomercials are an upfront investment, but once the content is produced one of the least expensive and most effective forms of video production.
44i has produced and aired Home Ideas TV for over 20 years. Not only has this format been well received in South Dakota with record YOY ratings, it (most importantly) has created millions of dollars in sales for the show sponsors. This success is why the Home Ideas TV continues to be the area’s trusted sources for all things home related.
Industries Served
- Ag Video Production
- Gaming Video Production
- Higher Ed Video Production
- Home Related Video Production
- Retail Video Production
- Financial Video Production
- Non-Profit 501 C3 Videos
- Health Care Videos
Video Production Services
- Drone Video Production
- Live Event Production
- Motion Graphics
- Video Editing
- Studio Video Production
- Audio Production Booth
- Graphics & Branding
- Video Placement
- Digital Media Buying
- Copywriting
Why Choose 44i?
44i brings over 22 years of experience, expertise, and a commitment to quality to every long and short form video project. Our team comprises strategic creators, videographers, directors, producers, editors, copywriters, graphic designers, and marketing professionals who work collaboratively to deliver videos that look great, highly engages your audience, and achieves your company’s strategic goals.
- Experience Across Industries: With extensive experience in producing videos for a wide range of industries, we understand the nuances and specific needs of different markets. Whether it’s a corporate video for internal communication or a promotional video for a nonprofit, we tailor our approach to meet your unique requirements.
- Quality Production: We use state-of-the-art equipment and techniques to ensure the highest quality in every video we produce. From multi-platform content strategies to our certified drone services, and from pre-production planning to post-production editing, we maintain meticulous attention to detail.
Integrated Marketing Expertise
What truly distinguishes 44i is our ability to integrate video production with effective marketing strategies, from website development and digital marketing to traditional media buying and placement. We don’t just create videos; we create videos and marketing strategies that convert
