Tactics

Digital-First Integrated Marketing

Online Visibility

With more and more people using online resources to find information about businesses, it is essential that your business is being found online. A number of businesses are losing opportunities to drive new leads if they aren’t online. Are customers able to find you?
  • Websites

    In today’s age, customers are searching online for the services they need. Are you being found online? Having a mobile-friendly responsive website increases the chances of you winning a new customer when they are searching for purchasing decisions online. Our team will work closely with you to ensure your website is a quality representation of your business on all devices. Our mobile-first responsive websites follow up-to-date advanced SEO practices making them easily readable by search engines.

  • Search Engine Optimization

    Is your website being found on search engines? If not, you are losing new customer opportunities. In order to be found, search engine optimization is almost required. Our team will take a look at your current website and make suggestions & edits to follow the most up-to-date advanced SEO best practices.

  • Google My Business

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Content Marketing

Ensuring that your brand is the “go to” resource for customers looking for its services is a deal breaker. Brands that fail to put out new content are falling behind. Is your brand connecting with its audience?
  • Social Media Management

    Customers love the opportunity to closely interact and engage with their favorite businesses. This is why social media is so important in today's ever-changing online world. Our team will assist in the creation and management of the appropriate social channels for your business. Having a solid, consistent voice strengthens your brand and increases sales.

  • Email Marketing

    Did you know that 58% of us check our email first before anything else online? Many people think that email marketing is dying, but quite the opposite is happening. Email marketing is one of the best ways to attract and retain customers. Our team will create and send engaging emails on your behalf ensuring that you are interacting with your customers in an effective way. We make your email campaigns deliver.

  • Local Listing Optimization

    There are a number of local directories that represent your business online. Do they have the right information for your customers? Make sure your customers are receiving the most up-to-date and accurate information about your business when they are searching online through Local Listing Optimization.

  • Reputation Management

    In today’s online age, consumers are researching brand reputation prior to making purchasing decisions. If your online presence isn’t great, you may be losing customers. Having a solid reputation management strategy together will increase your business's reputation and increase your customer pool.Our team will assist with the generation of new positive reviews, display your current reviews on your website, help you monitor reviews, and put a solid strategy together.

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Targeted Digital Advertising

Do you have an online presence, but find it difficult to bring in new leads? Targeted Digital Advertising connects your brand to new customers through various forms of targeting and advertising. Make sure your brand stands out front of your competition.
  • Programmatic Video

    It can be difficult to showcase your brand’s videos outside of YouTube and Facebook. With Programmatic Video, we can serve your message to your targeted audience across a variety of places across the web that not many people have access to.

  • Native Advertising

    Some people have become aware of advertising online and don’t pay attention to it. With native advertising, our team can send a message to those people in the form of a paid ad that looks like organic content.

  • YouTube Advertising

    There has been a steady decline in traditional video providers making online video providers, such as YouTube, one of the best places to advertise. Has your brand been keeping up with the latest trends? Our team is here to help. We will create, monitor, and manage your YouTube campaign to insure that it reaches the right audience, solidifies your brand, and brings in new leads.

  • Location

    Have you ever walked into a store and later seen an ad for that business? Chances are they were utilizing geofencing. Geofencing is a way to serve ads to customers who have visited your or a competitor’s location. Our team is skilled in this method of precise targeting so that your ads are showing up to individuals not only while they are in a location, but days after they have left.

  • Audio

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  • OTT/CTV Advertising

    With people increasingly going away from traditional cable/satellite TV providers, sending a video about your brand can be increasingly difficult. With OTT advertising, our team can send your video message to your customers through a number of video streaming options.

  • Social Media Advertising

    If you are not advertising to your target audience in Facebook & Instagram, you may be missing a large opportunity to bring in new customers. Our team will create, monitor, and manage your Facebook/Instagram advertising campaign to increase brand awareness, website traffic, and bring in new leads.

  • Search Engine Marketing

    Did you know that there are approximately 5.8 billion searches on Google per day? That’s a lot of potential customers eager to buy a product or service. Our team will help your business get in front of valuable leads using advanced keyword targeting and other dynamic campaign optimization techniques.

  • Targeted Display

    Have you ever seen those ads on websites for products or services you were just viewing? Chances are, that company is utilizing a form of display advertising. Our team offers specific targeting on our campaigns that include keyword, online behavior and website retargeting. This detailed targeting allows your ads to be shown to the right audience, at the right time.

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Traditional Marketing

Traditional Marketing has been an effective means of getting a business’s message to the masses for a very long time and it’s very much a part of our culture. Seeing ads in magazines and newspapers, reading billboards, listening to radio, and watching TV commercials are very familiar activities and people still engage and ingest these ads regularly. Traditional marketing takes many forms… from business cards, signage/POP, and direct mail, to TV and radio campaigns, outdoor advertising, and even store merchandising. 44i believes that, whenever possible, the best campaigns consist of the proper mix of traditional and digital marketing.

  • Television

    For an advertiser, broadcast television is still an effective way to reach a large number of people. With 99% of homes having access to broadcast and/or cable channels, you can target your advertisement to run during specific programming, to certain age groups, and within specific geographic areas. 44i has over 19 years of experience and expertise in creating, producing, and delivering the highest quality TV commercials and strategic campaigns that are seen, recalled, and acted upon by our clients’ audience.

  • Outdoor

    As a passive medium, billboards, both static and digital, along with vehicle/transit signage, banners, and street signs are viewed as good supporting method to reach a business’s audience in specific areas. Great creative is necessary when using outdoor to capture and engage the viewer. 44i has over 19 years of experience in creating and buying outdoor campaigns thag get noticed!

  • Radio

    Radio is a medium that is very special to local communities - big and small, as it brings many together in a way that feels very intimate. Radio is known for its great storytelling, and as radio is a mobile medium, it is typically close to a purchase. To that end, radio is a good tactic to drive store/retail traffic. Additionally, in today’s digital world, consumer’s path to purchase almost always includes using the internet and search engines. Forrester Research data confirms that 71% of consumers begin the process with a search engine, and hearing a radio ad is often the thing that spurs that action by consumers.

  • Branding & Graphic Design

    At 44i, every campaign, project, and everything we create and/or design starts with a sound strategy. Period. Not only is our work on-point, visually impactful, compelling, and engaging, but it also begins with a well thought out strategy—moving audiences in a way that spurs them to take action. 44i’s creative strengths start with our experienced team who works tirelessly to understand the complexity and nuances of a client’s specific industry, business, and situation. Through this experience we’re able to provide solutions that effectively achieve all of an organization’s goals and objectives. We are tenacious regarding brand, brand integrity, positioning, strategy and messaging. Our experience in creating, developing, and evolving organizations’ brands, messaging, and strategies serve our clients well, and we ensure that all branding and design work resonate and impact the appropriate audiences.

Free Custom Digital Analysis of Your Business and Your Market

Drive results with proven digital-first integrated marketing. Contact us today!

Free Custom Digital Analysis of Your Business and Your Market

Drive results with proven digital-first integrated marketing. Contact us to discuss your business and perform a FREE DIGITAL ANALYSIS to understand how Google, social media channels, directories and more see your business’s online footprint. Our digital marketing specialists are ready to work with you to help your business capitalize on the power of digital marketing.