Ad Placement vs. User Demographic Targeting
When launching a digital advertising campaign, a common question arises: “Where will my ads appear?” While ad placement is a consideration, businesses often achieve better
Why Social Media Analytics Matter for Your Performance
In today’s digital world, social media isn’t just a marketing tool — it’s a powerful driver of business performance. For small businesses especially, understanding how
Beyond Posting: How to Build a Social Media Strategy That Actually Works
Too many brands treat social media like a box to check. A post here, a story there—just enough to say, “we’re active.” But activity doesn’t
The Importance of Putting Together a Comprehensive Marketing Plan
A well-crafted marketing plan is the foundation of a successful business. This blog will explain why it’s imperative to plan your marketing strategy before implementing
The Recent Changes to Google
The number one request when it comes to digital marketing, regardless of tactic, is “how do we get people to find me on Google?” Much
How To Choose The Best Social Ad Format
As social media has evolved over the years, so have their ad capabilities. With more options than ever before for creative format and placement, social
