Higher-Ed Marketing

The Challenge

Our client opened their doors of higher education over 50 years ago and is a leader in educating students in pursuit of technical skills and continuing education offering unique 39 programs. As other colleges and universities in the region increased their visibility over time, updated their brands, and competed more aggressively for students, our client partnered with 44i to effectively allocate their marketing budget and develop creative strategies and tactics to cut through the clutter.

Our Approach

To increase the school’s enrollment and overall awareness, 44i has worked to advance their mission and marketing efforts in a variety of different ways. We designed and developed the college’s website, which has a fully responsive design that mirrors their tech-forward programs and fresh, modern look of the institution. We also create effective marketing strategies that drive traffic to the website through the digital tactics of SEO, SEM, Social Media Ads, Geofencing Display, Addressable Display, Keyword/Contextual Display, YouTube, and Spotify Ads. We worked with our client for a major initiative to develop their new brand, and we also create, produce, purchase, and place TV and radio campaigns.

Results

Our client has experienced a 13% increase in accepted enrollment over a three-year period and continue to receive increased contacts and potential student visits. The re-brand has also been an overwhelming success, conveying their position, USP, and their rate of student success.