Major-Market Midwest Casino
The Challenge
As a new, small casino in a major market with the goal of future expansion, while facing big challenges in gaining market share from other firmly-established, large casino resorts in their market, our client needed awareness, razor-sharp strategic messaging, and great creative delivered to the market at large and to their target audiences to drive traffic and coin-in.
Our Approach
44i was hired on to use our casino industry experience and expertise to allocate the casino’s marketing budget to pierce the market with their key USPs and brand messaging, as well as create a memorable media campaign to hook the attention of casino players and keep their brand in front of them. We proposed an appropriate initial ratio of digital and traditional tactics, shifting more to digital over time, using a full complement of online tactics, from a new website, email marketing, and reputation management, to targeted display, OTT/CTV, addressable geofencing and more.
Results
To date, our client’s market share has continued to increase and monthly traffic and revenue continues to exceed their estimates. Based on current levels of play and the opportunity that lay in front of them, they are moving forward with plans to expand their operation per their original plan… all within three years of opening!
display ad RESULTS
Impressions over 30-day campaign
New website visitors over 3-month campaign
YEAR-OVER-YEAR CASINO COMPARISON
increase in casino patrons
increase in coin-in
increase in revenue
YEAR-OVER-YEAR WEBSITE PERFORMANCE
increase in website traffic
increase in pageviews
increase in unique visitors
increase in mobile visits
We’ve Also Worked With
- Lakota Santee Sioux
- Flandreau Santee Sioux
- Dakota Santee Sioux
- Shakopee Mdewakanton Sioux
- Crow Creek Sioux
- Sokaogon Chippewa Community
- Red Band of Chippewa
- Turtle Mountain Band of Chippewa Indians
- St. Croix Chippewa
- Peoria Tribe of Indians of Oklahoma
- Red Lake Band of Chippewa Indians, and others.
Let's Get Started
Hyper-targeted, strategic digital marketing is the most effective method of driving coin-in, traffic, additional visits, awareness, and overall revenue to your casino.
So… how is your facility’s online presence? Are your target audiences seeing and acting on your messages? Are you tracking their progress down the funnel from ‘awareness’ to ‘on-site conversions’? Are you taking advantage of the most effective digital marketing tactics to increase your revenue?
Whether you currently work with a marketing firm, are using an in-house marketing team, or if you simply know that you need to improve your digital marketing efforts, it’s time to contact 44i. If you’d rather keep things in-house, we can even train your existing marketing team to improve and expand their digital marketing skills.
