Insights & News

What Is Geofencing?

Target Users Based on Specific Geographic Areas

Have you ever heard the term geofencing and thought, “What is that?” You are not alone! Geofencing is the most advanced location-based mobile advertising technology for targeting users at specific geographic areas. Using precise GPS coordinates, we can target people that are entering your competitors’ stores, visiting their favorite hangout spot and much more.

Why Should Your Business Utilize Geofencing?

1. Target people in the geofenced location
2. Retarget customers after they’ve left the geofenced location
3. Track the number of people that come back to your store after seeing an ad to measure your campaign effectiveness

For more information on how geofencing or other types of location targeting can help grow your business, contact the digital marketing experts at 44i today.

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