The Basics of Google My Business
Google My Business (GMB) is a great tool for all businesses to use! It allows any business with a physical location to manage how they appear on Google Search as well as Google Maps. It shows basic information about your business like your name, address, phone number, website, and hours. It also lets businesses add photos, list the services they offer, post content, and so much more!
GMB plays a more important role for businesses than ever before, so it’s important to understand how it works and why your organization should be using it.
1. GMB Makes Your Business More Visible
Having information posted on GMB makes your business more visible in a wide variety of ways. Having a current address listed makes it easy for customers to find your physical location and get directions to your business if needed. But more than finding your physical location, it also helps your business become more visible online when users are searching in Google. Having a complete and accurate GMB page can improve your search rankings and visibility, which in turn can help drive more website and in-store traffic for your business!
2. GMB Gets Accurate Information Out to Your Customers
Since you are able to control what information is on GMB you can be sure it’s always accurate and up to date. For example, if your business has special hours for holidays or a special event you can add this information to your page for customers to see. You can also keep information current if any changes occur to your business’s physical address, website address, or phone number.
3. Reviews and Customer Feedback Can be Collected Within Your GMB Page
GMB allows customers to leave a review as well as a message to give feedback on their experience with your business. It’s a great place to see how you’re doing as a business and even lets you respond to reviews. Be sure to monitor it often and reply to any positive(and negative) reviews to show customers you’re an active business owner.
4. GMB is Free
The best part about GMB is that it’s free! Google provides this helpful and necessary tool to businesses at no cost. So why not provide complete and accurate information about your business to the public that will help you gain more customers?
If you’re interested in setting up a Google My Business page for your business, 44i can help! We work with clients to make sure their GMB profile (and other online directories)is set up and managed to properly display information that will help increase your online visibility and drive more website and in-store traffic for your business!